Context Briefs

# Services Brief — Edward Flynn, LPC, NBCCH, DBTC ## Provider Edward Flynn — Licensed Professional Counselor Lakeside Behavioral Health LLC & CenterPointe Hospital St. Louis, MO ## Services Offered - Individual Therapy — One-on-one psychotherapy sessions - Couples Counseling — Relationship and communication therapy - Group Therapy (IOP) — Intensive Outpatient Program groups - Clinical Hypnotherapy — NBCCH-certified sessions - Telehealth — Virtual sessions for Missouri and Illinois residents ## Treatment Modalities - Dialectical Behavior Therapy (DBT) — Full four-module framework - Cognitive Behavioral Therapy (CBT) - Mindfulness Stress Reduction Techniques (MSRT) - Clinical Hypnotherapy & Positive Outcome Imagery - Psychodynamic Therapy - Trauma-Informed Care (Biopsychosocial approach) ## Availability - In-person: 4121 Union Rd Suite 201, St. Louis, MO 63129 - Hospital: 5000 Cedar Plaza, St. Louis, MO 63128 - Telehealth: Missouri and Illinois - IOP Sessions: Morning (9:30am-12:30pm), Afternoon (1:30-4:30pm), Evening (5:30-8:30pm) - Booking: Zocdoc or (314) 571-7796

# Products Brief — Edward Flynn Digital Products ## Hypnosis Audio Library - Anxiety & Panic Reduction: The "911" Audio — $29 (25 min) - Sleep & Restoration: Mind-Body-Spirit — $29 (35 min) - Smoking Cessation Protocol (3-track bundle) — $79 - Positive Outcome Imagery — $19 (20 min) - Stress Reduction & Relaxation — $19 (30 min) - Confidence & Self-Esteem Builder — $19 (25 min) ## DBT Toolkits - Distress Tolerance Digital First Aid Kit — $19 (34 exercises) - Interpersonal Effectiveness: DEAR MAN Workbook — $24 - Emotion Regulation Toolkit — $19 - B.E.T.H. and her S.E.E.D.S. Workbook — $19 ## Journals & Cards - 30-Day Mindfulness Journaling Prompts — $15 - DBT Affirmation Card Set (52 cards) — $12 ## Free Lead Magnet - 5-Minute Anxiety Reset Audio — Free with email signup ## All Products Format: Instant digital download (MP3, PDF) Guarantee: 30-day money-back on all products

# Clientele Brief — Who Edward Flynn Serves ## Primary Clientele - Adults (18+) seeking individual, couples, or group therapy - Individuals struggling with childhood trauma and PTSD - Clients with anxiety, depression, and mood disorders - People diagnosed with Borderline Personality Disorder (BPD) - Individuals engaging in Non-Suicidal Self-Injury (NSSI) - LGBTQIA+ community seeking affirming care - Clients needing distress tolerance and emotion regulation skills - Those seeking smoking cessation through hypnotherapy - Individuals with relationship and interpersonal issues - Adults in Intensive Outpatient Programs (IOP) ## Service Area - In-person: St. Louis, MO metropolitan area - Telehealth: State of Missouri and State of Illinois - IOP Groups: CenterPointe Hospital, St. Louis ## Approach - Culturally competent, LGBTQIA+ affirming - Biopsychosocial — treating the whole person - Evidence-based with compassionate care - Individualized treatment plans for each patient

# Content Brief — Edward Flynn Content Strategy ## Brand Voice - Tone: Clinical yet accessible, compassionate, evidence-based - Authority: 13+ years clinical experience, LPC, NBCCH, DBTC - Mission: "Empowering individuals to move beyond surviving to living life to the fullest" - Tagline: "Mind, Body & Spirit Coordination" ## Content Pillars 1. DBT Skills — Practical skill instruction, exercises, worksheets 2. Mindfulness & Meditation — MSRT techniques, guided practices 3. Clinical Hypnotherapy — Education, myth-busting, session previews 4. Trauma & Healing — ACEs, PTSD recovery, inner child work 5. Relationships — DEAR MAN, boundaries, communication 6. Self-Care — PLEASE skills, B.E.T.H./S.E.E.D.S., lifestyle changes ## Content Types - Blog articles (800-2,000 words) - Social posts (LinkedIn, Instagram, TikTok, X, YouTube, Medium, Substack) - Guided audio recordings (5-35 minutes) - Printable worksheets and workbooks (PDF) - Email newsletter: "The Resilience Letter" ## Target Audience - Therapy clients (current and prospective) - Self-guided learners seeking evidence-based mental health skills - Fellow therapists and counselors (Clinical Mastery program) - LGBTQIA+ community seeking affirming mental health resources

# Keyword Brief — Edward Flynn SEO & Discovery ## Primary Keywords - DBT therapist St. Louis - Licensed Professional Counselor St. Louis MO - Clinical hypnotherapy anxiety - Dialectical Behavior Therapy skills - DBT distress tolerance skills - LGBTQIA+ affirming therapist Missouri - IOP program St. Louis - Trauma-informed care counselor ## Secondary Keywords - DEAR MAN communication DBT - Mindfulness stress reduction techniques - Radical acceptance DBT - Emotion regulation therapy - TIPP skills panic anxiety - Positive outcome imagery hypnotherapy - Smoking cessation hypnotherapy - BPD treatment St. Louis - NBCCH certified hypnotherapist ## Long-Tail Keywords - "How to use DEAR MAN to set boundaries" - "DBT skills for anxiety and depression" - "What is clinical hypnotherapy for anxiety" - "Difference between DBT and CBT" - "LGBTQIA+ affirming therapist near me" - "Intensive outpatient program for depression St. Louis" - "Guided hypnosis for sleep and anxiety" - "DBT distress tolerance worksheet free" ## Branded Terms - Edward Flynn LPC - Lakeside Behavioral Health LLC - "Beyond Surviving" book - "Life to the Fullest" course - "The Resilience Room" - "Mind Body Spirit Coordination" - B.E.T.H. and her S.E.E.D.S. - F.A.C.T. skill framework

# Treatment Brief — Conditions Treated ## Mood & Anxiety Disorders - Depression (Major Depressive Disorder) - Generalized Anxiety Disorder (GAD) - Bipolar Disorder (Manic Depression) - Panic Disorder - Post-Traumatic Stress Disorder (PTSD) - Dysthymic Disorder ## Psychotic Disorders - Schizophrenia - Schizoaffective Disorder - Schizophreniform Disorder - Brief Psychotic Disorder - Substance-Induced Psychotic Disorder - Delusional Disorder - Paraphrenia ## Behavioral & Personality - Borderline Personality Disorder (BPD) - Non-Suicidal Self-Injury (NSSI) - Substance Abuse (dual diagnosis) - Emotional Dysregulation ## Other Areas - Childhood Trauma / Adverse Childhood Experiences (ACEs) - Relationship and Interpersonal Issues - LGBTQIA+ Identity-Related Concerns - Smoking Cessation (via Hypnotherapy) - Sleep Disorders / Insomnia - Chronic Stress and Burnout - Grief and Loss - Self-Esteem and Self-Worth

# Approaches Brief — Treatment Interventions ## Primary Modalities - Dialectical Behavior Therapy (DBT) — Nationally certified DBTC - Cognitive Behavioral Therapy (CBT) - Clinical Hypnotherapy — NBCCH certified - Mindfulness Stress Reduction Techniques (MSRT) - Positive Outcome Imagery - Psychodynamic Therapy ## Supplementary Interventions - Client-centered talk therapy - Psycho-education - Positive discipline - Validation (DBT levels 1-6) - NLP / Creative Visualization - Reiki Principles ("Just For Today") ## Original Frameworks (Edward Flynn) - B.E.T.H. and her S.E.E.D.S. — Breath, Emotion, Thoughts, Health → Social, Exercise, Education, Diet, Sleep - F.A.C.T. Skill — Forgiveness, Acceptance, Change, Truth - I.M.P.R.O.V.E. The Moment — Imagery, Meaning, Prayer, Relaxation, One thing, Vacation, Encouragement - O2E (Opposite to Emotion) — Adapted opposite action skill - Inner-Selfie Meditation — Taking an inner look with radical acceptance ## Treatment Philosophy - Biopsychosocial approach — treat the whole person - Examine root causes, not merely manage symptoms - Cultural competence and LGBTQIA+ affirming - Patient satisfaction centered, individualized treatment plans

# Book Brief — "Beyond Surviving" ## Title Beyond Surviving: The DBT Guide to Living Life to the Fullest ## Subtitle Evidence-Based Skills for Emotional Resilience, Mindfulness, and Personal Transformation ## Author Edward Flynn, ABS, MA, LPC, NBCCH, DBTC ## 15 Chapters 01. Introduction to Dialectical Behavior Therapy 02. Core Mindfulness: Foundation of DBT 03. Distress Tolerance: Navigating the Storms 04. Interpersonal Effectiveness: Building Bridges 05. Emotion Regulation: Steering Your Emotional Ship 06. Core Mindfulness: The Bedrock of DBT 07. Wise Mind: Logic Meets Emotion 08. The Therapist's Stance: Support & Challenge 09. Coping with Suicidal Thoughts and Behaviors 10. Managing Anxiety and Depression: The DBT Way 11. Improving Relationships 12. Building Self-Esteem: Your Internal Compass 13. Dealing with Trauma: A DBT Perspective 14. Substance Abuse and DBT: A Road to Recovery 15. Beyond Therapy: Maintaining Progress ## Key Stats - 15 Chapters | 4 Core Modules | 50+ Exercises | 13+ Years Research

# IOP Brief — Intensive Outpatient Program ## Location CenterPointe Hospital — 5000 Cedar Plaza, St. Louis, MO 63128 ## Session Times - Morning: 9:30 AM – 12:30 PM - Afternoon: 1:30 PM – 4:30 PM - Evening: 5:30 PM – 8:30 PM ## Session Structure (3 Groups per Session) - Group 1: Brief Mood Surveys and Process — discuss triggers - Group 2: Psychoeducational Topic — varies each session - Group 3: Coping Skills — identify skills for depression, anxiety, panic, anger ## 20+ Group Therapy Topics Dialectical Thinking, Mindfulness, Distress Tolerance, Emotion Regulation, Interpersonal Effectiveness, Radical Acceptance, Healing the Child Within, The Power of Belief, Grief & Loss, Forgiveness, Self-Esteem, B.E.T.H. & S.E.E.D.S., Visualization, Active Listening, Finding Clarity, Tension, Life Skills, NLP/Creative Visualization, Emotional Intelligence, Reiki Principles, Self-Actualization, Attitude, Breath ## Treatment Interventions DBT, MSRT, Client-centered talk therapy, Positive Outcome Imagery, Positive Discipline, Psycho-education, Validation, Mindfulness

# Course Brief — "Life to the Fullest" ## Course Life to the Fullest — 4-week intensive combining DBT + hypnotherapy ## 10 Modules (8+ hours) 01. Understanding Your Emotional Landscape (45 min) 02. Distress Tolerance: TIPP & STOP Skills (60 min) 03. Emotion Regulation Foundations (55 min) 04. Mindfulness Stress Reduction Techniques (50 min) 05. Introduction to Clinical Hypnotherapy (40 min) 06. Positive Outcome Imagery Practice (45 min) 07. Interpersonal Effectiveness: DEAR MAN (55 min) 08. Radical Acceptance & Both-And Thinking (50 min) 09. Sleep Restoration & Relaxation Protocol (40 min) 10. Building Your Personal Resilience Plan (60 min) ## Pricing Tiers - Awareness (Free): Module preview, cheat sheet, starter guide - Complete ($197): All 10 modules, 4 recordings, workbook, journal - Clinical Mastery ($497): Everything + live Q&A, IOP guide, community ## Bonus The Boundary Builder Masterclass — 90 min — $49 ## Guarantee 30-day money-back, no questions asked

# DBT Brief — Dialectical Behavior Therapy ## Definition DBT is a comprehensive cognitive-behavioral treatment developed by Dr. Marsha Linehan. It combines Eastern mindfulness with CBT to treat emotional dysregulation. "Dialectical" means two opposing ideas can both be true — acceptance AND change. ## Four Core Modules 1. Core Mindfulness — "What" skills (Observe, Describe, Participate) + "How" skills (Non-judgmentally, One-mindfully, Effectively) 2. Distress Tolerance — Crisis survival: TIPP, STOP, Wise Mind ACCEPTS, Radical Acceptance 3. Emotion Regulation — Opposite Action, Check the Facts, PLEASE skills 4. Interpersonal Effectiveness — DEAR MAN, GIVE, FAST ## Key DBT Skills - DEAR MAN: Describe, Express, Assert, Reinforce, Mindful, Appear, Negotiate - TIPP: Temperature, Intense exercise, Paced breathing, Progressive relaxation - STOP: Stop, Take a step back, Observe, Proceed mindfully - PLEASE: Physical illness, Eating, Avoiding drugs, Sleep, Exercise - Wise Mind: Where Reasonable Mind and Emotion Mind overlap ## Conditions Treated with DBT BPD, PTSD, Depression, Anxiety, Self-Injury, Substance Abuse, Eating Disorders, Suicidal Ideation, Emotional Dysregulation

# CBT Brief — Cognitive Behavioral Therapy ## Definition CBT is a psychotherapy based on the idea that how individuals perceive a situation is more closely connected to their reaction than the situation itself. Through CBT, patients change negative thinking and behavior to improve mood and functioning. ## Core Principles - Thoughts influence feelings and behaviors - Negative thought patterns can be identified and challenged - New coping strategies can be learned and practiced - Change in cognition leads to change in emotion and behavior ## Techniques Used - Cognitive restructuring (identifying distortions) - Behavioral activation - Thought challenging and balancing - Decatastrophizing - Generating alternatives - Exposure therapy - Mindfulness integration ## How CBT Differs from DBT - CBT focuses on changing thoughts and behaviors - DBT adds acceptance alongside change (dialectical balance) - DBT includes skills training modules not in standard CBT - DBT was developed specifically for BPD; CBT is more general - Edward uses both modalities based on client needs

# Anxiety Brief — Anxiety & Mood Disorder Treatment ## Conditions - Generalized Anxiety Disorder (GAD) - Panic Disorder - Social Anxiety - Depression (Major Depressive Disorder) - Bipolar Disorder - PTSD-related Anxiety - Dysthymic Disorder ## Edward's Treatment Approach 1. DBT Skills — TIPP for acute panic, emotion regulation for daily management 2. Mindfulness (MSRT) — 2,500+ year tradition applied to modern anxiety 3. Clinical Hypnotherapy — Subconscious reprogramming for lasting calm 4. Positive Outcome Imagery — Replace catastrophizing with positive visualization 5. CBT — Cognitive restructuring of anxious thought patterns ## Immediate Relief Tools - 5-Minute Anxiety Reset Audio (free lead magnet) - TIPP Skills (change body chemistry in 60 seconds) - 4-7-8 Breathing Technique - 5-4-3-2-1 Grounding Exercise - Radical Acceptance Practice ## Products for Anxiety - Anxiety & Panic Reduction Audio — $29 - Distress Tolerance First Aid Kit — $19 - 30-Day Mindfulness Journal — $15 - Life to the Fullest Course — $197

# One-on-One Treatment Brief ## What to Expect First Session: Comprehensive intake assessment including: - Individual psychological intake assessment - Treatment planning discussion - Presenting problem exploration - History review (mental health, substance use, trauma, medical) - Goal setting and treatment modality selection Ongoing Sessions: Tailored to your treatment plan: - DBT skills training and practice - Clinical hypnotherapy sessions - Mindfulness and relaxation exercises - Cognitive restructuring (CBT) - Progress monitoring via diary cards and mood tracking ## Session Details - Format: Individual (1:1) with Edward Flynn, LPC - Duration: Standard therapy hour - Frequency: Determined by treatment plan (typically weekly) - Location: In-person (Lakeside BH, St. Louis) or Telehealth (MO/IL) ## Edward's Approach - Centers sessions on patient satisfaction - Individualizes each treatment plan to patient needs - Biopsychosocial — addresses root causes, not just symptoms - Compassionate, non-judgmental, culturally competent - LGBTQIA+ affirming therapeutic environment ## Booking - Zocdoc: zocdoc.com/professional/edward-flynn-lpc-558717 - Phone: (314) 571-7796 - Location: 4121 Union Rd Suite 201, St. Louis, MO 63129

# FAQs Brief — Frequently Asked Questions ## Q: What types of therapy do you offer? Individual therapy, couples counseling, and group therapy (IOP). Modalities include DBT, CBT, clinical hypnotherapy, MSRT, and positive outcome imagery. ## Q: Do you accept insurance? Please contact us directly to discuss insurance coverage and rates for individual, couples, and group therapy sessions. ## Q: Do you offer telehealth? Yes. Virtual sessions are available for residents of Missouri and Illinois. Contact us to discuss virtual session options. ## Q: What should I expect in my first session? A comprehensive intake assessment including discussion of presenting problems, history review, treatment planning, and goal setting. The first session helps us understand your unique needs and determine the best approach. ## Q: What is DBT? Dialectical Behavior Therapy — a cognitive behavioral treatment combining mindfulness with skills training in distress tolerance, emotion regulation, and interpersonal effectiveness. Originally developed for BPD, now used for many conditions. ## Q: What is clinical hypnotherapy? NBCCH-certified therapeutic technique accessing the subconscious mind for lasting behavioral change. Used for anxiety reduction, smoking cessation, sleep restoration, and positive outcome imagery. Not stage hypnosis — clinical, safe, patient-controlled. ## Q: How do I schedule an appointment? Book online via Zocdoc (zocdoc.com/professional/edward-flynn-lpc-558717) or call (314) 571-7796. New and existing patients welcome. ## Q: What if I'm in crisis? If experiencing a mental health emergency, call 988 (Suicide & Crisis Lifeline) or go to your nearest emergency room. For non-emergency crisis support, contact CenterPointe Hospital at (636) 441-7300. ## Q: Are you LGBTQIA+ affirming? Yes. Edward Flynn provides culturally competent, inclusive, identity-affirming therapy. Creating safe therapeutic environments for all backgrounds is a core commitment of the practice.