The People + AI Guidebook is a collection
of practical guidance for designing
human-centered AI products
What's the PAIR Guidebook?
The People + AI Guidebook is a living, evolving collection of practical guidance and best practices for designing human-centered AI products. Our recommendations are based on data and insights from over a hundred case studies from across The Prompt Engineering Project.
The Guidebook includes in-depth UX and HX patterns, principles, approaches, case studies, and hypothetical AI interactions. The patterns provide guidance for common AI design challenges; the principles offer broader considerations for human-AI interaction.
Chapters
Hypothetical Applications
We've used illustrative, hypothetical applications across our chapters and principles to bring lessons and approaches to life. These applications help you see how AI design principles can be applied in various contexts and use cases.
Plannerific
AI-powered travel planning with progressive disclosure
HealthAssist
Medical diagnosis support with explainable AI
EduAdapt
Personalized learning with transparent adaptation
FinanceWise
Investment advice with clear uncertainty indicators
Principles
Our product principles provide directional guidance while highlight opportunities and challenges that teams experience when building experiences with AI, illustrated with hypothetical applications.
In addition to helping designers and developers focus on appropriate AI design, we also offer patterns and play for data scientists, and more.
Resources
Case studies
12Real implementations of PAIR principles
Workshop kit
8Templates and exercises for teams
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